Translated as "ambient marketing" it is a booming promotional trend that consists of using common elements of the environment to convey an advertising message in a striking way.
It does not refer to introducing a new advertising element into the environment, such as a billboard or banner in traditional outdoor advertising; nor to mount an event in the street as would "street marketing".
Unlike these techniques, ambient marketing takes everyday elements and reinvents them to give them an advertising purpose. In this way it is more striking, affordable and less invasive than other forms of promotion.
They are simple, nice, inexpensive and high-impact ideas; These would be the basic keys of this revolutionary technique. Just add that, although it was born on the street, it can be applied to other spaces such as fairs, offices, company vehicles, etc.
Basic tips
-Ambient marketing is cheaper, but it is not free. It requires a good creativity and a correct implementation to be striking and effective.
-Remember that you have to ask permission (and sometimes pay) to carry out promotions on the street or in public spaces such as stations.
-Do not bother the public: your idea should not cause inconvenience or offend people. The objective is to provoke a smile and convey your message.
-Ambient Marketing can only transmit very basic messages, therefore you must complement the campaign with other elements such as a website.
